Considering app stores in Europe, an overwhelming majority of the market is controlled by Google Play and Apple iStore. China is a different story, though. Aforementioned app stores don’t even make it to the top 10. Not even Samsung, a Korean Company, has the Google Play application pre-installed.
Challenges in the Chinese market
Despite the fact that the majority of the Chinese population owns smartphones, there are still hundreds of millions of people who do not have a bank account. Worldwide, two billion people don’t have bank accounts. How do they buy apps, then? They can either buy a coupon in a brick and mortar shop or via SMS.
Distribution of revenue is not very favorable for game developers, as they often earn less than half of what customers pay for a singular app. The process of revenue distribution is not transparent and settlement period might take up to 6 months.
With the issues stated above and the fact that the mobile app industry is growing rapidly, there is an opportunity for a new and innovative platform.
What is ALAX?
ALAX is the new distribution system for mobile gaming. Bringing better Distribution, Easier Payments, and Integrated User Rewards by utilizing the latest Blockchain Technology. ALAX aims to improve the distribution life-cycle of mobile games and offer a faster, more efficient and secure system to improve the experience for developers, players and distributors alike.
DCore features a complex package of blockchain components:
- Decentralized file storage for game developers to upload their apps on
- Automatic and instantaneous revenue sharing between game developers, resellers and an ALAX platform
- Token creation, that can represent any type of assets
Despite ALAX offering an effective platform, it needs customers for successful market penetration. This is to be solved by a partnership with Dragonfly.
Dragonfly — a gaming platform in emerging markets
Dragonfly is a distribution platform for smartphone games and apps. Its special focus is on 2.5 billion people in emerging markets. It is spreading its presence in Asia, Africa and South America. Dragonfly’s mobile gaming application marketplace reaches more than 100 Million active users worldwide. Mobile marketplaces are pre-installed in partners’ devices, such as Vivo, Oppo, Huawei and others.
ALAX is a Joint Venture between DECENT and Dragonfly. Decent offers technical solutions, whereas Dragonfly excels at market reach.
ALA and ALX tokens
ALAX will feature two tokens. The ALA token will be used for app purchases within the platform. Its value will be pegged to FIAT currency and therefore maintaining stability. This is favourable for game developers as they won’t suffer from high volatility of cryptocurrencies. ALA tokens will be sold at brick and mortar shops using QR code technology. Other forms of payment of ALA tokens are via SMS or directly on ALAX platform using ALX tokens.
ALX token is a decentralized cryptocurrency. It can be purchased during the Token Generation Event (TGE) that starts on 17/04/2018. Later, it will be available on cryptocurrency exchanges. Its value will be volatile depending on supply and demand. To ensure market demand for ALX, there will be a 20% discount on ALA purchases using ALX tokens.
Game developers will be able to change ALA tokens received from app purchases to FIAT currency, or they can use them to reward their customers.
If you like this project, check out their homepage https://alax.io/, where you can participate in their TGE or on ongoing airdrop.