Boasting more than 2.3 million subscribers worldwide, the TIME media company is entering the world of cryptocurrencies today.

Proof of this is today's announcement of TIME's partnership with the Crypto.com crypto platform, which will now allow readers to pay for digital subscriptions in cryptocurrencies.

TIME has also invented an unusual event in the sense that everyone who pays with the cryptocurrency will receive unlimited content for up to 18 months.

We are thrilled to offer cryptocurrency as a payment option for our digital subscribers for the first time,
TIME’s rapid digital transformation on behalf of our community is the result of our commitment to embracing new technologies and working closely with innovative companies like Crypto.com to bring our ideas to fruition. TIME Chief Technology Officer Bharat Krish

For the time being, only users in the USA and Canada have access to payment for digital subscriptions in cryptocurrencies, but it will be available worldwide in the coming months.