Google, one of the world's largest sellers of digital advertising, has announced that it has been changing the rules on advertising for crypto companies since August this year.
An official post from Google says that the change will take place specifically on August 3, when the rules for financial products and services will be updated, which will allow advertising for crypto businesses as well.
It is clear from the report so far that these are only ads targeted to the US and companies that meet several requirements, including obtaining the necessary certificate from Google.
These conditions include:
- Be duly registered with:
(a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or
(b) a federal or state chartered bank entity
- Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level.
- Ensure their ads and landing pages comply with all Google Ads policies
However, Google still does not change its position on ICOs or various pre-sales or even cryptocurrency loans.
Specifically, the following are not allowed:
- Ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products
- Ad destinations that aggregate or compare issuers of cryptocurrencies or related products
The process of obtaining new certificates for cryptocurrency companies will begin on July 8, when Google will publish the official application form.