In a collaboration with Time Magazine, Mastercard, and Salesforce, the City of Miami has unveiled a unique collection of new 5000 NFTs designed by 56 local artists, which represents the city’s 56-mile area. The city mayor Francis X Saurez was excited to be a part of an NFT, saying:
“I am thrilled to be partnering with TIME, Mastercard, and Salesforce on this initiative. The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City. At the same time, we can also use this novel approach to support local artists and charities.”
Time, an old brand that has emerged as a leader in the web3 space, will be responsible for guiding the strategy, developing the creative, and launching the initiative. Keith A. Grossman, the President of Time stated:
“This initiative will provide a unique opportunity for the City of Miami to build deeper connections with residents and visitors alike.”
In order to provide NFT cardholders with access to their Priceless Miami experience, Mastercard will add turn-key utility to the program. Salesforce, the global leader in Customer Relationship Management (CRM), will handle the minting and selling of NFTs through a new product, NFT Cloud.
Miami’s new NFT venture is expected to launch in December 2022 and will successfully transition from its Proof-of-Work to the Proof-of-Stake.